Pomelo Festival Agency is led by Angela Young and Pete Dunn, combining deep festival experience with senior-level commercial and marketing expertise.

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Angela has built and run festivals, worked closely with artists, and researched how festivals function as creative and operational forms. Pete brings decades of experience launching and positioning products including iPod, iPhone and Apple Music, with a focus on how ideas translate into real-world experiences.

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Together, we support festivals with line-ups, programming, flow, audience experience and long-term planning. We focus on how events actually work on the ground, helping organisers make clear decisions and avoid problems that only show up once gates open.

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We work flexibly around each event, bringing practical input where it’s needed, strengthening what’s already there, and helping festivals hold together in practice.